Thursday, July 3, 2008

summer in the cape is in full swing. the real tourists are here, as evidenced by the sheer number of cars and people on main street. the weather is sunny but breezy, which is typical for a comfortable cape cod afternoon. as i gaze out in the outdoor pool and see the little kids playing in the water, i can't but help feel good about myself. the absolute best thing about working here is knowing you are part of someone's vacation and knowing you can make a difference. for a brief moment, i'm at a stand-still.

both phone and online reservations are pouring in. with the exception of june, sales per month are at a dramatic increase. at the current pace, i have set my goal to be a 150k increase for 2008 sales. to do this, i have set aside 2 strategies. in season, i will keep rates high, push for multi-night reservations, and block online third party bookings. off season, i will implement a low price, high volume strategy. both strategeties will constitute me being aggressive and aggressive i shall be.

i'm starting to really notice and appreciate our repeat clientele. it is quite a pleasure to see guests return every year, a positive indication that we're doing something right. i am still quite impressed with the range of guests that stay here; literally people from all walks of life orginating from all parts of the world. definitely a cool scene.

recently, i am proud to say we have completed our 6 room project. we have added 4 two double bedrooms and 2 suites. with the summer demand always at a high, these extra rooms will provide a much desired source of revenue. check it out for yourself:
2 bedroom suite containing 1 room w/ 2 double beds and 1 room with 1 king size bed.
the living room and kitchen area.
renovated 2 double beds.

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